Overview

As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management with Advanced Practice programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.

The Advanced Practice element of this programme will enable you to extend your studies to include either an internship, or an applied group consultancy project working with a real organisation on a live business problem, developing valuable work experience and business insight.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious double AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.

This option offers the opportunity to spend three months gaining all-important work experience and employability skills in a professional work setting. You may be able to extend this over more than one semester in cases where it is adjacent to a vacation period. Support is provided to help source opportunities and to perfect the applicant CV but ultimately the onus is on the student to secure the internship position.

Key facts

  • Develop a broad understanding of the global business environment
  • Specialise in marketing management in the second semester
  • Understand the importance of marketing within an international context
  • Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious double AACSB accreditation
  • Put your learning into practice with either an internship or an applied group consultancy project
  • Developed for non-business graduates
  • Upon successfully graduating, further build your skills and employability with Professional Pathways programmes delivered by one of the UK’s leading IT and project management training providers, QA.
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Course information

Level of study: Postgraduate
Fee: £10,000 (UK/EU) £17,000 (International)
Entry requirements: Minimum of a 2:2 (second class) honours degree, or equivalent from a recognised university
English language requirements: IELTS 6.5 (or above) with no single element below 5.5, or equivalent
Mode of study: Full-time classroom
Duration: 16-21 months
Assessment methods: Coursework and exams
Scholarship or bursaries: Available
Student finance: Available
Payment plan: Available
Starts: January, May, September
Next application deadline: 18 September 2017
About this course

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and develop key business insights.

For those completing an internship, you will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area. You will be able to draw upon your learnings and experience from your internship for this. For those not undertaking an internship, you will work on an Applied Management Work Investigation.

Advanced Practice stage

This stage of your programme offers you the opportunity to secure a 12-15 week internship or complete a group consultancy project, giving you experience of the workplace environment or live business issues, both an excellent way to put your learning into practice.

This stage of your course takes place between your second and final semester and is one semester (12-15 weeks) in duration.

The full duration of your programme depends on your start date:

  • September start dates: your programme will last up to 21 months. You will have a summer break after Semester 2, and commence your Advanced Practice stage in September.
  • January start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in January. Your Advanced Practice stage will commence in September.
  • May start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in May. Your Advanced Practice stage will commence in January.

The programmes are structured as below:

Sept-Jan Jan-May May-Sept Sept-Jan Jan-May May-Sept
September starts Semester 1 Semester 2 Summer break Advanced Practice stage Final semester
January starts Semester 1 Semester 2 Advanced Practice stage Final semester
May starts Semester 1 Semester 2 Advanced Practice stage Final semester

Internships

If you undertake an internship as part of this stage, it may be paid or unpaid, and will last 12-15 weeks. The internship can be sourced by students or the University. We will support you in the application process and equip you with the necessary internship application and selection skills (e.g. CV writing, interview techniques etc). All internships will be approved by the University to ensure that they offer you an appropriate learning experience and working environment. During your internship, you will be allocated an internship tutor who will visit you during your internship and support you in completing the internship assessment.

The module is assessed by a reflective portfolio which is focused on your development via this employment opportunity.

Consultancy project

The alternative consultancy module allows you to work in teams with a business organisation, working on consultancy-based projects on real business scenarios.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses. You will be expected to engage in further independent study, involving directed and self-directed learning, to further build your knowledge.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals across your period of study.

Assessments for this course are based on a mix of assignments, presentations and group work.

Careers and further study

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA. Find out more about Professional Pathways and your eligibility.

You can also gain access to the Northumbria University Graduate Enterprise scheme where we can help provide you with advice and skills to enable you to set up your own business.

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Applicants should have the following:

Academic requirements

  • Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university

If you don’t meet the academic requirements

Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered. If you’re unsure if you meet the entry criteria, please contact us and our team will be able to advise you.

Alternatively, you may also be eligible for our Pre-Masters courses. These are pathway programmes designed specifically for students who are looking to progress on to a Masters degree but who don’t currently meet the entry requirements.

English language requirements

Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

If you have IELTS 5.5 – 6.0, you may be able to join our Pre-Sessional English before beginning this programme.

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Core modules

This module is the first of two that prepares you to be highly employable, and enables you to demonstrate your ability to make an immediate impact on your organisation of choice. You will develop the key hard and soft skills which have been identified by current research as those necessary for postgraduate students seeking work.

This module is aimed at those with little or no prior business and management subject experience. The module introduces the main business functions – Finance, Marketing, HRM, Operations – and shows how each contributes to a business’s competitive advantage, enabling firms to achieve strategic objectives.

This module provides research methods training which will give the underpinning knowledge and skills necessary for you to complete a Masters dissertation.

This module is designed to facilitate the development of your learning experience over the course of your programme. It is mapped to support your academic skills and professional development.

Developing Global Management Competencies II facilitates and supports you to develop and refine relevant and up to date employability skills. You will learn about the development of practical skills and the techniques required by businesses to help in project management and the implementation of data management and data analytics solutions. The module will introduce some project management processes, frameworks and methodologies e.g. PRINCE2, Agile, PMBOK as well as some database principles and data analytics.

You will build on your learnings from Developing Global Management Competencies I to further explore your strengths, weaknesses and areas for development. You will learn the key issues in relation to employability prospects and build your career development plans.

You will be able to develop the ability to understand and analyse contemporary branding issues using appropriate models and techniques during this module. In addition, you will also critically evaluate the process of developing a brand and its challenges in an international context. The focus of this module will be to advance your knowledge and understanding of the concept of branding in-line with consumer behaviour and how branding is applied in a real business environment.

This module also studies the behaviour of consumers and organisations to understand and predict responses to marketing action. From a base of the behavioural sciences, the module examines the what, why and how of consumer and organisational buying. You will learn to approach your own consumer behaviour and that of others with a more critical perspective. You will analyse actual trends in buyer behaviour and brand environment and discuss their implications in seminars. This process is aided by lectures, reading and experiential exercises.

This module involves the analysis and evaluation of marketing management processes set within the context of globalisation and its implications for business.

It enables you to appreciate the value of different marketing approaches, which can be adopted in a dynamic world trading environment and to examine their potential impact upon international marketing planning.

For those completing an internship:

Students completing the Advanced Practice Masters programme can choose to complete a 12-15 week internship, worth 60 credits. This internship can be sourced by the student or by the university. It may be paid or unpaid. Most internships are unpaid. Students will be supported in the process of applying for an internship during their first year of study and equipped with the necessary internship application and selection skills, e.g. CV writing, interview technique. All internships will be approved by the university to ensure they are providing an appropriate learning experience and working environment. Students will be allocated an internship tutor who will work with them throughout the internship period. This will include visits and support in completing the internship assessment.

The module is assessed by a 4,000 word reflective portfolio which is focussed on your development from the perspective of gaining particular skills relating to employability and being employment prepared, engagement in further self-development from the perspective of employment potentially in a new or international context and further demonstration of cultural and ethical awareness through broader experience of working in a cultural diverse groups and teams via this employment opportunity.

You will design a research project, assessed through a proposal and will then work under supervision of a member of academic staff to use and extend the knowledge and skills that you have acquired during your programme of study to complete a dissertation. You will use appropriate research methodologies and data collection methods to critically synthesise a body of knowledge relevant to the taught programme.

On successful completion of this module, you will be able to conduct research and organise the findings into a comprehensive and explicit structure that is critically assessed and is linked to the conclusions drawn. You will demonstrate this ability by identifying an appropriate research topic, critically selecting and applying an appropriate research methodology and data collection method(s) to your chosen research topic, demonstrating a rigorous understanding of the theory and literature relevant to the issues under investigation, and showing how these link to the research method(s). You will also critically reflect on how their research contributes to the understanding of the topic area.

Some students may choose to base their topic on their internship.

For those not completing an internship:

The module aims to provide you as a postgraduate student with experiential learning activities in a work-based context that utilises skills and knowledge acquired during the taught part of your study programme, i.e. in year one of the two-year Advanced Practice programme suite. The module recognises that you may have limited prior experience of real world management investigations.

Through your work-based experience, you will develop abilities as a problem solver with valued investigative, theoretical and practical business skills. This work-based experience will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. By undertaking this module, you will have enhanced your individual skills, knowledge, effectiveness and employability by locating learning and development within a work-based context and will have critically reflected and evaluated upon organisational practices and the relation with academic theory.

Assessment will be both formative and summative and incorporate self, peer, and tutor evaluation. You will present your work-based findings to the host organisation (oral presentation) and an interim report written on behalf of the host organisation or sponsoring project client. In the follow-up module (LD0470), you will provide a substantial management investigation report on the business related issue emerging from this placement or consultancy, alongside a personal reflective statement.

This follows your group consultancy project during the first semester of your second year of Masters’ study.

In this module you will take the skills you developed as a problem solver of a work based project and develop a client focused management report and presentation alongside an individual literature review and personal reflection.

The content of the management report will be unique. The nature and scope of the area of your investigation will be defined and agreed in collaboration with the organisation you worked with on the group consultancy project and your University supervisor. The syllabus will include:

  • Conducting research in organisations
  • Identifying researchable questions
  • Consultancy and project management skills
  • Research methods and doing a literature review
  • Presentation, communication and report writing skills
  • Analysing findings
  • Writing recommendations and action plans
  • Reflecting on work based experiential learning

In undertaking this project based module, you will critically reflect and evaluate upon organisational practices and their relation with academic theory, and in doing so, provide practical and actionable recommendations through an investigative management report.

The assessment for your module consists of a Group Consultancy Report (7,000 words) and Final Client Presentation, weighted at 60%, alongside an Individual Assignment comprising a Literature Review (4,000 words) and a Reflective Learning Statement (2,000 words), weighted at 40%.

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Tuition fee 2016/17

  • UK/EU students: £10,000
  • International students: £17,000

Scholarships and bursaries for international students

Depending on the country you are from, you may be eligible for a country bursary and/or scholarship when studying this Masters programme.

All of our scholarships and bursaries are automatically applied when we process your application and one of our team will be able to confirm your eligibility.

Scholarships and bursaries

Payment plans for self-funded students

If you need support to spread the cost of your tuition, you may be eligible for our payment plan.

Payment plans

Government Loan for Masters study

For the Academic Year 2017/18, the Government will be providing a Postgraduate Loan (PGL) up to the value of £10,280 for UK and EU students. If you enter either full-time or part-time postgraduate study after the 1 August 2016, you could be eligible to receive this funding.

Postgraduate Loan

How to find out more

Enquire now to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.

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How to apply

Once you’re ready to apply, you can apply online to study the MSc Business with Financial Management programme. This method allows you to upload your supporting documents at the time of application and automatically receive your student application number.

Apply online

We strongly recommend that you submit your application as early as possible to allow you to complete all of the preparations needed to study your programme. After receiving an offer it can take time to arrange your finances and apply for your visa (if required) and it is important that you arrive in good time to enrol onto your course. Please refer to the Dates and Fees page.

If you are unable to apply online, then you can download a PDF application form and email it to london.admissions@northumbria.ac.uk.

International students application form UK/EU students application form

Supporting documents

For us to assess your application in a timely manner, it is important that you provide us with the following documents:

  • Fully completed application form
  • Personal email address must be included on the application form
  • Transcripts and/or certificates (including a certified translation if not in English)
  • Passport – copy of personal details page
  • Proof of financial sponsorship if applicable
  • Reference
  • Confirmation of immigration history including copies of previous and current visas if applicable

You can check more information on how to apply here, including guidelines for the application forms.

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“I chose to study in the London campus because it provides a great environment to meet different people from around the world”

Kenny Chok
MSc Business with Marketing Management

Dates and fees
Dates and fees

Dates and fees

We run multiple start dates throughout the year depending on your chosen course. Check our application deadlines, tuition fees and details of the payment plans we offer here.

Why Northumbria University?
Why Northumbria University?

Why Northumbria University?

Northumbria University offers the complete student experience. As a university we have been nationally recognised for many of our achievements which is reflected in our notable alumni.

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