What will I study?
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.
In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.
Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and develop key business insights.
For those completing an internship, you will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area. You will be able to draw upon your learnings and experience from your internship for this. For those not undertaking an internship and depending on what grade you achieve on the consultancy project, you will undertake an applied management work investigation or dissertation in the final semester.
Advanced Practice stage
This stage of your programme offers you the opportunity to secure a 12-15 week internship or complete a group consultancy project, giving you experience of the workplace environment or live business issues, both an excellent way to put your learning into practice.
This stage of your course takes place between your second and final semester and is one semester (12-15 weeks) in duration.
The full duration of your programme depends on your start date:
- September start dates: your programme will last up to 21 months. You will have a summer break after Semester 2, and commence your Advanced Practice stage in September.
- January start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in January. Your Advanced Practice stage will commence in September.
- May start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in May. Your Advanced Practice stage will commence in January.
The programmes are structured as below:
||Advanced Practice stage
||Advanced Practice stage
||Advanced Practice stage
If you undertake an internship as part of this stage, it may be paid or unpaid, and will last 12-15 weeks. The internship can be sourced by students or the University. We will support you in the application process and equip you with the necessary internship application and selection skills (e.g. CV writing, interview techniques etc). All internships will be approved by the University to ensure that they offer you an appropriate learning experience and working environment. During your internship, you will be allocated an internship tutor who will visit you during your internship and support you in completing the internship assessment.
The module is assessed by a reflective portfolio which is focused on your development via this employment opportunity.
The alternative consultancy module allows you to work in teams with a business organisation, working on consultancy-based projects on real business scenarios.
How will I be taught and assessed?
This course is taught using a range of methods, including: lectures, seminars, and workshops, totalling around 14 hours per week where you will develop your understanding of today’s global businesses. You will also be expected to engage in independent study involving directed and self-directed learning, around 33 hours per week.
Assessments for this course are based on a mix of assignments, presentations and group work.
Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.
Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals across your period of study.
Careers and further study
Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.
Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Analysing Buyer Behaviour and Brand Dynamics, Relationship Marketing in a Global Context, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.
Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA. Find out more about Professional Pathways and your eligibility.
You can also gain access to the Northumbria University Graduate Enterprise scheme where we can help provide you with advice and skills to enable you to set up your own business.