Our MA Design Management is the perfect course for those creative and innovatively driven students who can imagine solutions to complex issues.
The importance of Design in business
Creativity is the driving force behind business growth. By understanding the value of design and innovation, successful companies invest huge amounts of capital to harness the power of innovation to utilise what creativity for a business actually is, a strategic tool.
You only have to look at the fierce competition in the field of Artificial Intelligence between big technology companies such as Apple, Google, Microsoft and Uber to demonstrate this point. Over the last 4 years, these companies have acquired multiple start-ups who were making strides in AI research. In addition to Google’s headline $400m acquisition of the start-up DeepMind, Apple has acquired Emotient, Uber has acquired Geometric Intelligence and Microsoft has an AI investment fund with Agolo and Bonsai being noticeable recipients. These software designers are solving brand new issues; there are no textbooks or formal processes guiding these designers to finding solutions – only a creative process.
This is not only relevant for technology. Design and innovation is at the heart of pioneering techniques and practices across all organisations. These encompass a wide range of issues from sustainable business practices to product development, leadership and organisational change. With the MA Design Management programme, you will be able to affect design thinking in a management setting whilst moulding the course around your ambitions.
Our MA Design Management programme
The MA Design Management develops your knowledge base over 2 modules, Design Thinking and Design Process. Here, you will be taught the fundamental business concepts and principles relating to design. These modules provide a thorough grounding for which you apply in modules later in the programme, alongside your personal passions and ambitions.
Following these modules, you will further develop your understanding in, as well as bring your narrative to, Design Management 1: Articulating Design Values and Design Management 2: Strategy, where you will explore design and innovation, including the management of these processes, in business scenarios relevant to your interests. The full programme comes together in a final project or thesis.
Central to this programme is the Personal Development Plan (PDP), which is developed for each student. This plan is designed to ensure you are in control of the direction of the programme in line with your interests, providing access to specialist researchers and communities that share your professional ambitions.
As business continues to invest heavily in innovative start-ups and internal organisational change, the demand for creative and innovative, but crucially business savvy professionals is increasing. Take advantage of this and integrate your creative mind with your business ambitions with our MA Design Management programme.