Event details

Event date 25-11-2019
Event time 11:30am - 12:30pm

Join us in exploring the future of Digital Marketing with our free 45-minute webinar, identifying the key digital trends, strategies, and tactics of the 2020s and the challenges that come along with them. The webinar will take place on Monday 25th November 2019, 11:30 am – 12:30 pm UK-time (allowing for 15-minutes Q&A).

The schedule is as follows: 

  • 11:30-12:15: Discussion lead by Professor Lillian Clark & Northumbria University London Digital Marketing Students
  • 12:15-12:30: Q&A Session

In this session, you will: 

  • Discover the concept of ‘Caveat Lector’: what it is and to what extent should we protect consumers from themselves. 
  • Learn about privacy and ways to protect consumer data: analyse consumer attitudes towards it, find out if GDPR is working, if it is enough and what else marketers should do. 
  • Get to interact with fellow Digital Marketing enthusiasts

About our speakers: 

Dr. Lillian Clark is the Programme Leader for MSc Digital Marketing. After 20 years in the Telecommunication industry in a variety of IT and Marketing roles, she returned to academia to complete her PhD in Online Consumer behaviour at the University of York. Her current research interests include social media practices of SMEs, the role of culture in e-commerce design, and online consumer behaviour of older adults. She is a full member of the British Computer Society (BCS) and a Fellow of the Higher Education Academy.

Saul Gowens has 20+ years in data-driven marketing and an associate lecturer on Digital and Data-Driven Marketing at Northumbria University. He is a serial founder of both Websand and Fair Custodian. Saul is also an accredited GDPR practitioner. 

Adeyemi Aromolaran is a Digital Marketing Strategist for a leading global brand (SEO, PPC, SM and Reputation Management). He is a member of the Chartered Management Institute (CMI) UK, a Digital Consultant and a PhD student. 

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