Luisa Fernanda Aldana Alfonso

Luisa Fernanda Aldana Alfonso


MSc Business with Marketing Management

What were you doing before you came to study at Northumbria University London Campus?

I was studying my undergraduate degree at Grenoble School of Management.

Where was your internship completed? 

I did my internship at Axonn Media as an Account Executive.

What were your typical day to day duties?

Supporting Account Managers in all activities, from putting presentations together for proposals and pitches and budgeting. I also took notes at meetings and did different kinds of research.

What did you learn from the internship?

I learned about content marketing and how a specialised marketing agency works, including attracting new clients, maintaining good and long term relationships with clients, dealing with risk and opportunities for up-sells, managing social media channels and community management, paid and unpaid advertising, strategy and analytical thinking.

Did you have the opportunity to complete any additional training during your internship?

I completed several Google training courses relating to digital marketing and data analytics.

Do you think this internship will help you with your future career plans? Did it develop your employability skills?

Yes, I am certain this internship will add great value to my CV and strengthen my competitiveness in the job market. I also believe I could increase awareness of the UK culture and other interpersonal relations.

What kind of insight to your business industry did you gain during your internship? How would this benefit you in the future?

I learned more about the technical aspects of digital marketing, including strategy, data gathering, social media and inbound marketing as well as outbound. This will benefit me in the future as it increases my expertise in the field and opens doors for higher level positions which I am now more qualified for.

What did you enjoy the most about your internship?

I enjoyed the working environment. The company offers an open space for proactive team work and constant mutual assessments in order to improve every day operations. The people are the essence of the company and in Axon, they truly highlight the appreciation to maintain a good atmosphere and motivation.

Have your future career plans changed since the start of your Masters study to now?

No, but I feel a lot more confident to be able to find a good position when I graduate and start my career with a stronger background. I would recommend doing an internship to anyone who wants to experience a real world working atmosphere and a new opportunity to enhance their CV.

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