New for September 2018.

Overview

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project, giving you experience of the workplace environment or live business issues, and an excellent way to put your learning into practice.

Key facts

  • Develop your skills in enterprise and leadership in the growing luxury brand sector
  • Enhance your understanding of the production, distribution and strategic positioning of luxury goods
  • Prepare yourself for managerial roles in the luxury brand industry
  • The Advanced Practice stage allows you to put your learning to practice and enhance your employability with an internship or applied group consultancy project
  • Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training
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Course information

Level of study: Postgraduate
Fee: £8,995 (UK/EU) £17,000 (International)
Entry requirements: Minimum 2:2 (second class) honours or equivalent from a recognised university in any subject
English language requirements: IELTS 6.5 (or above) with no single element below 5.5 or equivalent
Mode of study: Full-time classroom
Duration: 16 - 21 months
Assessment methods: Coursework
Scholarship or bursaries: Available
Student finance: Available
Payment plan: Available
Starts: January, September
Next application deadline: TBC
About this course

Overview

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (Cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

Through a combination of research-informed teaching and learning, you will gain understanding of the production, distribution and consumption of luxury goods with reference to the circular economy, all seen through the dependent role of the luxury brand manager. The programme also includes ethics, corporate social responsibility, enterprise and leadership, equipping you with a range of skills which could enable you to take on both creative as well as management positions in the luxury goods industry.

The programme is delivered by faculty staff with direct industry experience. The course applies academic theory to a range of luxury industry global problems, providing you with the skills and confidence to work effectively in delivering change as professionals working within the luxury goods industry. This explicit industry focus maximises employability for graduates in any aspects of the luxury goods sector.

Teaching and learning

The programme is designed to promote research-rich learning and to be responsive to your needs in providing a learning environment that is both challenging and supportive. It is designed to develop your understanding of the connections between luxury brand theory, luxury goods research and luxury sector ethical working practices, enabling you to engage with contemporary debates and trends. You will draw on lectures and seminars which will support you to explore and to undertake research in the discipline through critically evaluating the research and approaches of the sector.

The learning and teaching philosophy is to promote independent and critical thinking to enable you to have developed the skills and confidence to design, execute and write up an original piece of empirically informed research. You will learn to understand the importance of mapping research methodologies against research questions. Discussion is also an important part of the learning process and you will be encouraged to develop your communication skills by taking an active part in seminars, including undertaking any pre-reading required. There are opportunities for visits and discussions with industry practitioners through the live industry project.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

Advanced Practice stage

The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project, giving you experience of the workplace environment or live business issues, and an excellent way to put your learning into practice. This stage of the programme will take place between your second and final semester, and is a semester long (15 weeks) in duration. Internships as part of the Advanced Practice stage may be paid or unpaid. The alternative consultancy module allows you to work in teams with a business organisation working on consultancy-based projects on real business scenarios.  Whether you choose the internship or consultancy project you will successfully develop your business skills and further enhance your employability.

September starts

If you choose to start your Masters in September, your programme will last for up to 21 months. You will have a summer break after Semester 2, and commence your Advanced Practice stage in September.

January starts

If you choose to start your Masters with Advanced Practice in January, your programme will run for 16-18 months. You will commence the Advanced Practice stage of the programme in September, immediately after your second semester. Please note that there is no summer break included in this programme for those starting in January.

Sept-Jan Jan-May May-Sept Sept-Jan Jan-May May-Sept
September starts Semester 1 Semester 2 Summer break Masters Internship Masters Dissertation
Business Clinic PG Group Consultancy Project Applied Management Work Investigation
January starts Semester 1 Semester 2 Masters Internship Masters Dissertation
Business Clinic PG Group Consultancy Project Applied Management Work Investigation

Applicants should have the following:

Academic requirements

  • Minimum 2:2 (second class) honours degree or equivalent from a recognised university in any subject

If you don’t meet the academic requirements

Applicants with non-standard prior learning and or relevant work experience and training are encouraged to apply. A CV (curriculum vitae) made up of prior work experience and training would need to be submitted for consideration by our faculty alongside the standard application.

Candidates coming through the non-standard route, such as through relevant work experience or old qualifications, will be invited for interview to discuss their application.

All applications will be considered on an individual basis.

English language requirements

Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

If you have IELTS 5.5 – 6.0, you may be eligible to join our Pre-Sessional English before starting this programme.

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All modules on this course are core unless otherwise stated.

In studying this module you will learn about the concept, application, marketing and management of luxury brands in relation to contemporary global brand markets, production and consumption patterns. The module combines critical, conceptual, applied and strategic approaches to the subject and practice of luxury brand management, communication and advertising, establishing consumer loyalty, and distribution.

Additionally, you will critically engage with luxury brands across numerous platforms. Finally, you will analyse luxury brands and their strategic management within a contemporary global context and gain an understanding of their marketing and consumption within comparative international markets.

The module develops a theoretical exploration of what is value within a Luxury Brand as a key component of the global luxury goods marketplace. It will explore value in global luxury brand management across the spectrum of design, consumer experience and global marketing. This will involve a critical investigation of ‘value’ in luxury brands and their relationship between linking product, communication and marketing through management.

This module provides you with a critical understanding of luxury brand management in the context of contemporary theories, practices, trends and work patterns that have developed within the luxury consumer goods sector. Initial lectures examine issues such as the context of the luxury consumer goods industries, the characteristics of luxury brand products, the day to day issues of the luxury industries with a specific focus on the political economy of luxury brands, the role of audiences in consuming luxury products and the main trends in the luxury consumer goods industries.

The project then involves a case study in the luxury consumer goods industry. You are set an industry related brief to work as part of a live project with a luxury brand company.

You will learn concepts, methods and principles aligned with three knowledge portfolios: action research and reflective practice, cross cultural collaboration, innovation and enterprise. You will learn about action research methods and will build your own action research process models and recording templates that you will apply in practice to facilitate your development as a reflective practitioner.  You will also learn about theories of enterprise and innovation and will apply this knowledge by exploring business models and intellectual property.

For students undertaking an internship

Students completing the Advanced Practice Masters programme can choose to complete a 12-15 week internship. This internship can be sourced by the student or by the university. It may be paid or unpaid. Most internships are unpaid. Students will be supported in the process of applying for an internship during their first year of study and equipped with the necessary internship application and selection skills, e.g. CV writing, interview technique. All internships will be approved by the university to ensure they are providing an appropriate learning experience and working environment. Students will be allocated an internship tutor who will work with them throughout the internship period. This will include visits and support in completing the internship assessment.

The module is assessed by a 4,000 word reflective portfolio which is focussed on your development from the perspective of gaining particular skills relating to employability and being employment prepared, engagement in further self-development from the perspective of employment potentially in a new or international context and further demonstration of cultural and ethical awareness through broader experience of working in a cultural diverse groups and teams via this employment opportunity.

You will then progress onto the Luxury Brand Management Dissertation.

In this module, you will synthesise the learning from semesters 1 and 2 to create a written dissertation of 15000 words. The thesis will demonstrate that you recognise the value of luxury brand management within luxury brands and the luxury brand market. This will evidence an analysis of advanced academic research, debates, and the use of theories that demonstrate real world discipline, with specific value within a luxury brand context.

You will be expected to take an increasingly autonomous approach to your studies at this stage in developing, embedding and clarifying personally developed research theme, theories and experiences that will be realised through a thesis topic that outlines a luxury brand issue.

For students not undertaking an internship

As a student enrolled on one of the 2-year Advanced Practice Programmes you may undertake a group consultancy project within the first semester of your second years of Masters’ study (the alternative is an Internship). Through your work-based experience, you will develop abilities as a problem solver with valued investigative, theoretical and practical business skills. This work-based experience will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. By undertaking this module, you will have enhanced your individual skills, knowledge, effectiveness and employability by locating learning and development within a work-based context and will have critically reflected and evaluated upon organisational practices and the relation with academic theory.

Depending on the grade you achieve, you will progress onto the Applied Management Work Investigation or the Luxury Brand Management Dissertation.

Depending on what grade you achieve for the Consultancy Project, you will progress to one of the following modules:

You will undertake a group consultancy project within the Business Clinic during the first semester of your second year of Masters study (LD0479). Through your work-based experience, you will develop ability as a problem solver with valued investigative, theoretical and practical business skills. This will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. This second semester module will involve the development of the client oriented management report and presentation alongside an individual literature review and personal reflection.

In this module, you will synthesise the learning from semesters 1 and 2 to create a written dissertation of 15000 words. The thesis will demonstrate that you recognise the value of luxury brand management within luxury brands and the luxury brand market. This will evidence an analysis of advanced academic research, debates, and the use of theories that demonstrate real world discipline, with specific value within a luxury brand context.

You will be expected to take an increasingly autonomous approach to your studies at this stage in developing, embedding and clarifying personally developed research theme, theories and experiences that will be realised through a thesis topic that outlines a luxury brand issue.

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Tuition fees 2018/19

  • UK/EU students: £8,995
  • International students: £17,000

Please note that your tuition fees do not include the cost of course books that you may choose to purchase, stationery, printing and photocopying, accommodation, living expenses, travel or any other extracurricular activities. As a Northumbria University London Campus student, you will have full access to our online digital library with over 400,000 e-books and 50,000 electronic journals.

The modules you will study do not require you to purchase additional textbooks although we recommend you allow an additional £100 for the duration of your studies should you choose to purchase any additional reading materials.

Scholarships and bursaries for international students

If you are an international student and choose to study this programme, you may be eligible for a either bursary or academic scholarship.

All of our scholarships and bursaries are automatically applied when we process your application and our team will be able to confirm your eligibility.

Scholarships and bursaries

Payment plans for self-funded students

If you need to spread the cost of your tuition, you may be eligible for our payment plan.

Payment plans

Government Loan for Masters study

For the Academic Year 2017/18, the Government will be providing a Postgraduate Loan (PGL) up to the value of £10,280 for UK and EU students. If you enter either full-time or part-time postgraduate study after 1 August 2016, you could be eligible to receive this funding.

Postgraduate Loan

How to find out more

Enquire now to find out to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.

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How to apply

We strongly recommend that you submit your application as early as possible to allow you to complete all of the preparations needed to study your programme. After receiving an offer it can take time to arrange your finances and apply for your visa (if required) and it is important that you arrive in good time to enrol onto your course. Please refer to the Dates and Fees page.

Online applications are currently unavailable.

Alternatively, you can download a PDF application form and email it to london.admissions@northumbria.ac.uk.

International students application form UK/EU students application form

Supporting documents

For us to assess your application in a timely manner, it is important that you provide us with the following documents:

  • Fully completed application form
  • Personal email address must be included on the application form
  • Transcripts and/or certificates (including a certified translation if not in English)
  • Passport – copy of personal details page
  • Proof of financial sponsorship if applicable
  • Reference
  • Confirmation of immigration history including copies of previous and current visas if applicable

You can check more information on how to apply here, including guidelines for the application forms.

testimonial image
testimonial image

“After completing my course, I will aim to put what I have learned into practice and be a successful manager”

Kikelomo Omowunmi
MSc Business with International Management

Download our prospectus
Download our prospectus

Download our prospectus

Read our prospectus online or download a PDF version to keep for later.

Enquire now
Enquire now

Enquire now

Submit an enquiry for more information about studying with us and how to apply. One of our team will contact you to discuss your options, entry requirements and the application process. This is also a great opportunity to ask any questions you have about studying with us and being a student in the UK.

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