About this course

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.

This programme is also available as MSc Business with Marketing Management with Advanced Practice which includes either an internship or project so you can put your learning into practice.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, totalling around 14 hours per week where you will develop your understanding of today’s global businesses. You will also be expected to engage in independent study involving directed and self-directed learning, around 33 hours per week.

Assessments for this course are based on a mix of assignments, presentations and group work.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals across your period of study.

Careers and further study

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Analysing Buyer Behaviour and Brand Dynamics, Relationship Marketing in a Global Context, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.

Upon successfully completing your course, you will be eligible to undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA. Find out more about Professional Pathways and your eligibility.

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Applicants should have the following:

Academic requirements

  • Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university

If you don’t meet the academic requirements

Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered. If you’re unsure if you meet the entry criteria, please contact us and our team will be able to advise you.

Alternatively, you may also be eligible for our Pre-Masters courses. These are pathway programmes designed specifically for students who are looking to progress on to a Masters degree but who don’t currently meet the entry requirements.

English language requirements

Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

If you have IELTS 5.5 – 6.0, you may be eligible to join our Pre-Sessional English before studying this programme.

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All modules are core.

This module is the first of two that prepares you to be highly employable, and enables you to demonstrate your ability to make an immediate impact on your organisation of choice. You will develop the key hard and soft skills which have been identified by current research as those necessary for postgraduate students seeking work.

This module is aimed at those with little or no prior business and management subject experience. The module introduces the main business functions – Finance, Marketing, HRM, Operations – and shows how each contributes to a business’s competitive advantage, enabling firms to achieve strategic objectives.

This module provides research methods training which will give the underpinning knowledge and skills necessary for you to complete a Masters dissertation.

This module is designed to facilitate the development of your learning experience over the course of your programme. It is mapped to support your academic skills and professional development.

Developing Global Management Competencies II facilitates and supports you to develop and refine relevant and up to date employability skills. You will learn about the development of practical skills and the techniques required by businesses to help in project management and the implementation of data management and data analytics solutions. The module will introduce some project management processes, frameworks and methodologies e.g. PRINCE2, Agile, PMBOK as well as some database principles and data analytics.

You will build on your learnings from Developing Global Management Competencies I to further explore your strengths, weaknesses and areas for development. You will learn the key issues in relation to employability prospects and build your career development plans.

You will be able to develop the ability to understand and analyse contemporary branding issues using appropriate models and techniques during this module. In addition, you will also critically evaluate the process of developing a brand and its challenges in an international context. The focus of this module will be to advance your knowledge and understanding of the concept of branding in-line with consumer behaviour and how branding is applied in a real business environment.

This module also studies the behaviour of consumers and organisations to understand and predict responses to marketing action. From a base of the behavioural sciences, the module examines the what, why and how of consumer and organisational buying. You will learn to approach your own consumer behaviour and that of others with a more critical perspective. You will analyse actual trends in buyer behaviour and brand environment and discuss their implications in seminars. This process is aided by lectures, reading and experiential exercises.

This module involves the analysis and evaluation of marketing management processes set within the context of globalisation and its implications for business.

It enables you to appreciate the value of different marketing approaches, which can be adopted in a dynamic world trading environment and to examine their potential impact upon international marketing planning.

You will design a research project, assessed through a proposal and will then work under supervision of a member of academic staff to use and extend the knowledge and skills that you have acquired during your programme of study to complete a dissertation. You will use appropriate research methodologies and data collection methods to critically synthesise a body of knowledge relevant to the taught programme.

On successful completion of this module, you will be able to conduct research and organise the findings into a comprehensive and explicit structure that is critically assessed and is linked to the conclusions drawn. You will demonstrate this ability by identifying an appropriate research topic, critically selecting and applying an appropriate research methodology and data collection method(s) to your chosen research topic, demonstrating a rigorous understanding of the theory and literature relevant to the issues under investigation, and showing how these link to the research method(s). You will also critically reflect on how their research contributes to the understanding of the topic area.

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Tuition fee 2018/19

  • UK/EU students: £7,995
  • International students: £14,500

Please note that your tuition fees do not include the cost of course books that you may choose to purchase, stationery, printing and photocopying, accommodation, living expenses, travel or any other extracurricular activities. As a Northumbria University London Campus student, you will have full access to our online digital library with over 400,000 e-books and 50,000 electronic journals.

The modules you will study do not require you to purchase additional textbooks although we recommend you allow an additional £150 for the duration of your studies should you choose to purchase any additional reading materials.

Scholarships and bursaries for international students

Depending on the country you are from, you may be eligible for a country bursary and/or scholarship when studying this Masters programme.

All of our scholarships and bursaries are automatically applied when we process your application and one of our team will be able to confirm your eligibility.

Scholarships and bursaries

Payment plans for self-funded students

If you need support to spread the cost of your tuition, you may be eligible for our payment plan.

Payment plans

Government Loan for Masters study

For the Academic Year 2018/19, the Government will be providing a Postgraduate Loan (PGL) up to the value of £10,609 for UK and EU students. If you enter either full-time or part-time postgraduate study after the 1st of August 2016, you could be eligible to receive this funding.

Postgraduate Loan

How to find out more

Enquire now to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.

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How to apply

Once you’re ready to apply, you can apply online to study the MSc Business with Marketing Management programme. This method allows you to upload your supporting documents at the time of application and automatically receive your student application number.

Apply online

We strongly recommend that you submit your application as early as possible to allow you to complete all of the preparations needed to study your programme. After receiving an offer it can take time to arrange your finances and apply for your visa (if required) and it is important that you arrive in good time to enrol onto your course. Please refer to the Dates and Fees page.

If you are unable to apply online, then you can download a PDF application form and email it to london.admissions@northumbria.ac.uk.

International students application form UK/EU students application form

Supporting documents

For us to assess your application in a timely manner, it is important that you provide us with the following documents:

  • Fully completed application form
  • Personal email address must be included on the application form
  • Transcripts and/or certificates (including a certified translation if not in English)
  • Passport – copy of personal details page
  • Proof of financial sponsorship if applicable
  • Reference
  • Confirmation of immigration history including copies of previous and current visas if applicable

You can check more information on how to apply here, including guidelines for the application forms.

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