Dr Chidera Christian Ugwuanyi
Chidera Christian Ugwuanyi is a Business Lecturer in the Northumbria University, London Campus where he facilitates modules such Strategic Management for Competitive Advantage, Business and Management in Context, Global Consumers and Marketplaces among others. His teaching experience spans over 7 years from University of Nigeria where he taught courses in Retail and Wholesale Marketing, Sales Management and Product Planning and Brand Management etc.
He holds a Bachelor of Science (Marketing) degree from the University of Nigeria, Enugu Campus where he graduated with First Class Honours in 2013 as well as a Doctorate (Ph.D. Marketing) from the same institution in 2019. He is an Associate member of the Institute of Chartered Accountants of Nigeria (ICAN) and a business consultant.
He has published in a number of international journals including the Energy Efficiency, Sage Open, Vision: The Journal of Business Perspective, International Journal of Business and System Research, etc and contributed to book chapters. His research interest spans across customer experience, customer-technology interface and its implications for business management and brand management. His works can be viewed at: https://orcid.org/0000-0002-5963-1662
Academic and Industry experience
- Lecturer, Northumbria University, London Campus (Part-time).
- Lecturer, University of Nigeria, Enugu Campus.
- Audit Manager, AB MONFREN & CO (Chartered Accountants), Enugu.
Key Publications
- Ugwuanyi, C.C. & Idoko, E.C., (2022). Effects of self-service technologies’ attributes on bank customers’ experience, relationship quality and re-use intention: Insights from a developing economy, Vision: The Journal of Business Perspective, https://doi.org/10.1177/09722629221110035.
- Ugwuanyi, C.C., Oraedu, C., Ifediora, C.U., Izogo, E.E, Asongu, S.A. & Attamah, J.I. (2022). Understanding drivers of self-service technologies (SSTs) satisfaction and marketing bottom-lines; Evidence from Nigeria, International Journal of Technology and Human Interaction 18 (1). https://doi.org/10.4018/IJTHI.299075.
- Oraedu, C., Idoko, E.C., Ugwuanyi, C.C., Nwanmuoh, E.E. & Onyishi, I.E. (2022). Does Smart Meter really stimulate households’ sustainable electricity consumption behaviour? An attitudinal-behavioural study, Energy Efficiency 15(4), https://doi.org/10.1007/s12053-022-10025-0.
- Ugwuanyi, C.C., Oraedu, C. & Moguluwa, S.C. (Forthcoming). Self-service technologies (SSTs) experience, customers’ satisfaction and reuse intention in retail banking: Evidence from Nigeria, Accepted for publication in the International Journal of Business Information Systems, https://doi.org/10.1504/IJBIS.2022.10044949.
- Â Idoko, E.C., Oraedu, C., Ugwuanyi, C.C. & Ukenna, S.I. (2021). Determinants of smart meter on sustainable energy consumption behaviour: A developing country perspective, SAGE Open, 11(3), 1-17. https://doi.org/10.1177/21582440211032193.
- Ugwuanyi, C.C., Uduji, J.I, & Oraedu, C. (2021). Customer experience with self-service technologies in banking sector: Evidence from Nigeria, International Journal of Business and Systems Research, 15(4), 405–425. https://doi.org/10.1504/IJBSR.2021.10029513.
- Ugwuanyi, C.C., Nwagbo, P.I., Attamah, Ikechukwu & Ukpere, W.I. (2020). A relationship between sustainable entrepreneurship education and entrepreneurial intentions among students: A developing country’s perspective, Psychology and Education 57(7), 516-524.
Qualifications and Professional Membership
- 2013Â Â Â University of Nigeria, Nsukka (BSc. Marketing), First Class Honours
- 2013 Associate member – The Institute of Chartered Accountants of Nigeria (ICAN)       MBO40782
- 2016 Â Associate member – The Association of Accountancy Bodies in West Africa (ABWA) in affiliation with The Institute of Chartered Accountants of Nigeria (ICAN) AT/017815.
- 2019Â Â Â University of Nigeria, Nsukka, (Ph.D, Marketing)
