MSc Business with Marketing Management with Advanced Practice
16-24 months Full-time classroomApply Now Download PDF Enquire now
Response to Covid-19: As a result of Covid-19 and social distancing requirements, we are intending to teach this course using a mix of on-campus and online teaching. For students unable to travel due to travel restrictions in place in their country, students will be able to start online and join us when travel to London is possible. More information about our response to Covid-19 and FAQs are available here.
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management with Advanced Practice programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.
The Advanced Practice element of this programme will enable you to extend your studies to include either an internship, or an applied group consultancy project working with a real organisation on a live business problem, developing valuable work experience and business insight.
This course is part of our Newcastle Business School, which is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, master’s, and doctoral degrees in business and accounting.
This option offers the opportunity to spend three months gaining all-important work experience and employability skills in a professional work setting. You may be able to extend this over more than one semester in cases where it is adjacent to a vacation period. Support is provided to help source opportunities and to perfect the applicant CV but ultimately the onus is on the student to secure the internship position.
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.
In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.
Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and develop key business insights.
For those completing an internship, you will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area. You will be able to draw upon your learnings and experience from your internship for this. For those not undertaking an internship and depending on what grade you achieve on the consultancy project, you will undertake an applied management work investigation or dissertation in the final semester.
This stage of your programme offers you the opportunity to secure a 12-15 week internship or complete a group consultancy project, giving you experience of the workplace environment or live business issues, both an excellent way to put your learning into practice.
This stage of your course takes place between your second and final semester and is one semester (12-15 weeks) in duration.
The full duration of your programme depends on your start date:
The programmes are structured as below:
|September starts||Semester 1||Semester 2||Summer break||Advanced Practice stage||Final semester|
|January starts||Semester 1||Summer break||Semester 2||Advanced Practice stage||Summer break||Final semester|
|May starts||Semester 1||Semester 2||Advanced Practice stage||Final semester|
If you undertake an internship as part of this stage, it may be paid or unpaid, and will last 12-15 weeks. The internship can be sourced by students or the University. We will support you in the application process and equip you with the necessary internship application and selection skills (e.g. CV writing, interview techniques etc). All internships will be approved by the University to ensure that they offer you an appropriate learning experience and working environment. During your internship, you will be allocated an internship tutor who will visit you during your internship and support you in completing the internship assessment.
The module is assessed by a reflective portfolio which is focused on your development via this employment opportunity.
The alternative consultancy module allows you to work in teams with a business organisation, working on consultancy-based projects on real business scenarios.
This course is taught using a range of methods, including: lectures, seminars, and workshops, totalling around 14 hours per week where you will develop your understanding of today’s global businesses. You will also be expected to engage in independent study involving directed and self-directed learning, around 33 hours per week.
Assessments for this course are based on a mix of assignments, presentations and group work.
You’ll be taught by experienced lecturers and academics who use their industry experience to demonstrate how the theories you will learn translate in to real life situations.
Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.
Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals across your period of study.
Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.
Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Contemporary Issues in Consumer Behaviour, Global Consumers and Marketplaces, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.
Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA. Find out more about Professional Pathways and your eligibility.
You can also gain access to the Northumbria University Graduate Enterprise scheme where we can help provide you with advice and skills to enable you to set up your own business.
Applicants should have the following:
If you don’t meet the academic requirements
Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered. If you’re unsure if you meet the entry criteria, please contact us and our team will be able to advise you.
Alternatively, you may also be eligible for our Pre-Masters courses. These are pathway programmes designed specifically for students who are looking to progress on to a Masters degree but who don’t currently meet the entry requirements.
Please visit our entry requirements page for country-specific qualifications.
Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.
If you have IELTS 5.5 – 6.0, you may be able to join our Pre-Sessional English before beginning this programme.
All modules are core.
This module is aimed at those with little or no prior business and management subject experience. The module introduces the main business functions – Finance, Marketing, HRM, Operations, Strategy – and shows how each contributes to a business’s competitive advantage, enabling firms to achieve strategic objectives.
This module engages you in personal and professional development in order that you develop and hone your team working, management and leadership skills, capabilities and attributes, and in so doing, enhance your employability. On this module, you will not only prepare for your first job after you graduate but also kick-start your commitment to life-long personal and professional learning. In the first part of the module you will be supported in a self-analysis by a range of activities, including the completion of self-administered tool-kits to demonstrate an increased self-awareness and self-understanding. A key outcome of this process is how you will be able to exploit this development in order to lead, and manage, more effectively in your future careers. The second part of the module contains activities which enable you to build on your self-analysis and explore further your strengths, weaknesses and areas for development in the context of your career development plans. This will also include the development of knowledge into the global graduate market, (including routes such as self-employment and developing your career with an existing employer) drawing upon local, national and international examples.
This module will provide you with essential knowledge and analytics skills needed for you to complete a high quality Masters’ Dissertation, or Consultancy Project. By undertaking and reflecting on practical research-based activities you will understand the process of designing and carrying out a research study, also you will engage in activities that involve understanding of data and analysis of data. This will place you in a strong position to undertake your own Masters’ level research or Consultancy Project. At the end of the module you will write a research proposal, this will be assessed and will contribute to your final mark. In the dissertation you will work under the supervision of a member of academic staff and your proposal will also help to ensure you get the most from this relationship.
Marketing cannot exist without the consumer. Holistic marketers begin with obtaining a naturalistic understanding of the consumers in their cultural context. However, the complex nature of today’s consumers poses genuine challenges for marketers as consumers are no longer helpless and passive subjects of brands. Instead, they are active experimenters and co-creators of brands they love. They share “paradoxical” lifestyles such as seeking authentic experiences in hyper-real environments. They pursue “flickering” needs and wants to aid identities that are fragmented and they like their rewards now rather than a year from now. This is the very nature of the postmodern consumer culture that we live in.
This module draws from the rich traditions of postmodern consumer research to provide you with an in-depth understanding of today’s consumers. The module also goes beyond to bring key issues that are faced by today’s consumers in order to help you understand how brands are a product of consumers as much as they are brands. As a result, you will critically evaluate the dynamics of consumerism in shaping key contemporary issues namely gender issues, ethical debates, sustainability strategies, and globalisation trends.
Have you ever wondered how brands make their products and services available in four corners of the world? How companies co-ordinate their multi-million pound advertising campaigns across national TV networks and time zones? Even how consumers in different parts of the world think about products and brands in a world dominated by digital media?
Global Consumers and Marketplaces will explore such questions and provide you with a thorough appreciation of how the marketing function supports businesses in doing business internationally. You will explore global consumer trends, assess suitable market entry strategies and how international marketers make decisions on products, prices and promotion.
Through a practical piece of assessment, you will develop skills in identifying market opportunities in other countries, collating research to support your ideas and presenting a professional standard business plan to outline your ideas.
The aim of this module is to support your study, language and communication skills for academic purposes in the study in your chosen discipline at postgraduate level. The module is designed to enable you to become an advanced independent learner. The module is supported by a teaching and learning plan which outlines the formal sessions. Interactive workshops will be tailored to address some of the specific issues that you meet within your discipline. You may also be asked to complete some preparation tasks for some seminars but these will be kept to minimum. You will be expected to identify those skills which you need within your postgraduate programme, and to develop these independently through a range of learning activities that might include extended reading, and reflection.
For those completing an internship:
Students completing the Advanced Practice Masters programme can choose to complete a 12-15 week internship, worth 60 credits. This internship can be sourced by the student or by the university. It may be paid or unpaid. Most internships are unpaid. Students will be supported in the process of applying for an internship during their first year of study and equipped with the necessary internship application and selection skills, e.g. CV writing, interview technique. All internships will be approved by the university to ensure they are providing an appropriate learning experience and working environment. Students will be allocated an internship tutor who will work with them throughout the internship period. This will include visits and support in completing the internship assessment.
The module is assessed by a 4,000 word reflective portfolio which is focussed on your development from the perspective of gaining particular skills relating to employability and being employment prepared, engagement in further self-development from the perspective of employment potentially in a new or international context and further demonstration of cultural and ethical awareness through broader experience of working in a cultural diverse groups and teams via this employment opportunity.
You will design a research project of 15000 words while working under the supervision of a member of academic staff who will give you appropriate guidance and support throughout the dissertation process whilst encouraging learner autonomy: this is your dissertation and you will have responsibility for decision making as the dissertation proceeds. You will use appropriate research methodologies and data collection methods to critically synthesise a body of knowledge relevant to the taught programme.
For successful completion of this module, you will conduct research and organise the findings into a comprehensive and explicit structure that is critically assessed and is linked to the conclusions drawn. You will demonstrate this by identifying a topic, critically selecting and applying an appropriate research methodology and data collection method(s) to your chosen research topic, demonstrating a rigorous understanding of the relevant theory and literature and showing how these link to the research method(s). You will also critically reflect on how your research contributes to the understanding of the topic area.
For those not completing an internship:
The module aims to provide you as a postgraduate student with experiential learning activities in a work-based context that utilises skills and knowledge acquired during the taught part of your study programme, i.e. in year one of the two-year Advanced Practice programme suite. The module recognises that you may have limited prior experience of real world management investigations.
Through your work-based experience, you will develop abilities as a problem solver with valued investigative, theoretical and practical business skills. This work-based experience will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. By undertaking this module, you will have enhanced your individual skills, knowledge, effectiveness and employability by locating learning and development within a work-based context and will have critically reflected and evaluated upon organisational practices and the relation with academic theory.
Assessment will be both formative and summative and incorporate self, peer, and tutor evaluation. You will present your work-based findings to the host organisation (oral presentation) and an interim report written on behalf of the host organisation or sponsoring project client. In the follow-up module (LD0470), you will provide a substantial management investigation report on the business related issue emerging from this placement or consultancy, alongside a personal reflective statement.
Depending on what grade you achieve for the Consultancy Project, you will progress to one of the following modules:
You will design a research project, assessed through a proposal and will then work under supervision of a member of academic staff to use and extend the knowledge and skills that you have acquired during your programme of study to complete a dissertation. You will use appropriate research methodologies and data collection methods to critically synthesise a body of knowledge relevant to the taught programme.
On successful completion of this module, you will be able to conduct research and organise the findings into a comprehensive and explicit structure that is critically assessed and is linked to the conclusions drawn. You will demonstrate this ability by identifying an appropriate research topic, critically selecting and applying an appropriate research methodology and data collection method(s) to your chosen research topic, demonstrating a rigorous understanding of the theory and literature relevant to the issues under investigation, and showing how these link to the research method(s). You will also critically reflect on how their research contributes to the understanding of the topic area.
This follows your group consultancy project during the first semester of your second year of Masters’ study.
In this module you will take the skills you developed as a problem solver of a work based project and develop a client focused management report and presentation alongside an individual literature review and personal reflection.
The content of the management report will be unique. The nature and scope of the area of your investigation will be defined and agreed in collaboration with the organisation you worked with on the group consultancy project and your University supervisor. The syllabus will include:
In undertaking this project based module, you will critically reflect and evaluate upon organisational practices and their relation with academic theory, and in doing so, provide practical and actionable recommendations through an investigative management report.
The assessment for your module consists of a Group Consultancy Report (7,000 words) and Final Client Presentation, weighted at 60%, alongside an Individual Assignment comprising a Literature Review (4,000 words) and a Reflective Learning Statement (2,000 words), weighted at 40%.
Please note that your tuition fees do not include the cost of course books that you may choose to purchase, stationery, printing and photocopying, accommodation, living expenses, travel or any other extracurricular activities. As a Northumbria University London Campus student, you will have full access to our online digital library with over 400,000 e-books and 50,000 electronic journals.
The modules you will study do not require you to purchase additional textbooks although we recommend you allow an additional £150 for the duration of your studies should you choose to purchase any additional reading materials.
Depending on the country you are from, you may be eligible for a country bursary and/or scholarship when studying this Masters programme.
All of our scholarships and bursaries are automatically applied when we process your application and one of our team will be able to confirm your eligibility.
If you need support to spread the cost of your tuition, you may be eligible for our payment plan.
If you are a UK or EU student, you may be eligible for a postgraduate loan of up to £10,000+ from the UK Government. Click here to find out more about the loan and whether you are eligible to receive it.
Enquire now to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.
Once you’re ready to apply, you can apply online to study the MSc Business with Financial Management programme. This method allows you to upload your supporting documents at the time of application and automatically receive your student application number.
We strongly recommend that you submit your application as early as possible to allow you to complete all of the preparations needed to study your programme. After receiving an offer it can take time to arrange your finances and apply for your visa (if required) and it is important that you arrive in good time to enrol onto your course. Please refer to the Dates and Fees page.
If you are unable to apply online, then you can download a PDF application form and email it to email@example.com.
For us to assess your application in a timely manner, it is important that you provide us with the following documents:
You can check more information on how to apply here, including guidelines for the application forms.
UK/Home Fee: £12,225
International Fee: £18,500 (20/21)
Minimum of a 2:2 (second class) honours degree, or equivalent from a recognised university
IELTS 6.5 (or above) with no single element below 5.5, or equivalent
Coursework and exams
January, May, SeptemberNext application deadline