Dr Mosunmola is the Programme Leader for the BSc (Hons) Business Enterprise and Innovation Management and luxury Brand Management. Her teaching focuses on digital and data driven marketing, strategic marketing and analytics, luxury brand value, entrepreneurship and new venture creation, Innovation management and design thinking, small business growth and entrepreneurial marketing. She has received multiple student awards for the quality of her teaching and student mentorship.
As a Senior Lecturer, Mosun has undertaken a range of leadership roles, including the management of postgraduate and undergraduate programme, ensuring the strategic development, delivery and continuous enhancement of programme modules, and assessment brief, ensuring it remains academically rigorous, industry-relevant and aligned with current developments in industry practice. Â Her dedication to a student-centred experience is anchored in delivering personalised academic and pastoral support within an inclusive, collaborative learning environment, contributing to academic growth of the institution. She has proven track record of supporting numerous undergraduate and postgraduate researchers to successful completion. Dr Mosun is a tutor member of the Chartered Institute of Marketing.
Mosun’s research interest focuses on digital consumer engagement, marketing principles, data-driven strategic marketing and brand value innovation, customer lifestyle, entrepreneurial ecosystems and entrepreneurship education. Mosun has engaged in professional academic services, served as reviewer for several journals and most recent the Journal of Business and Digital Innovation and published in peer-reviewed journals and presented at academic conferences.