This module will introduce you to key marketing principles and strategies used to research, design, produce, distribute, sell and manage products and services to satisfy a variety of target markets.

You will also gain insight into the various career options within the industry, developing your knowledge and ability to apply marketing principles to different types of organisations, using a variety of marketing tools. Finally, you will boost employability skills including teamwork, presentation delivery, research and the use of IT.

This module will allow you to explore the driving forces shaping how business interacts with society and the economy.

Your tutors will introduce and create a research-rich learning experience through informative lectures and practical tutor-led workshops. Wherever possible, this will simulate ‘real-world’ scenarios and you’ll work on a series of tasks during the semester to prepare for the final assessment.

This module introduces you to the foundation links and relationships between an organisation, its management and its people. It will help you understand how a heightened awareness of people’s workplace behaviour, actions and attitudes leads to successful organisational sustainability and team performance.

With the chance to apply your learning in a practical, discipline-specific context through case studies, you will boost your employability options and career-ready skills.

This module will equip you with the financial knowledge and numerical and problem-solving skills to support informed and effective business decisions.

You will practise investment appraisal techniques, accounting for risk and uncertainty while developing your ability to make accurate decisions in relation to planning and control for a business as a whole. Through the interpretation of accounts, you will learn real-world skills including how to calculate key measures such as profitability, liquidity, and activity to assess business performance, and how to translate these indicators into meaningful information for key stakeholders.

This module provides essential business skills, giving you a theoretical and applied understanding of statistical and modelling applications supported through practical IT exercises – equipping you with key career-focused skills including proficiency in everyday business software such as Excel.

You will undertake various assessment tasks including a portfolio of preparatory work leading to a short answer examination focused on your findings and problem interpretation.

These analytical, practical IT and interpretative skills are directly transferable to your working life.

This module will enable you to firstly better perform during your International Year One, and secondly develop a range of key academic skills for success.

You will have the chance to practise critical and analytical reading skills, as well as producing informed written and oral responses across a range of content types, including journals, business magazines, data sets, presentations, reports, graphs and charts.

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

The Dissertation takes an enquiry research-based approach, providing you with the opportunity to examine, in depth, a  Management-related problem or issue of direct interest and/or that faces you from with your working life or work placement.  Initial weekly lectures build from the Level 5 ‘Management Research and Analysis’.  You then work guided by your supervisor to confirm your research area, to generate empirical (primary) or secondary data, to analyse this data and to draw theoretically informed conclusions.

The module aims to equip you with the necessary intellectual and practical skills for undertaking your individual learner-led, responsible, ethical investigation, while concurrently you will further develop key transferable, employability and enterprise skills including: problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.

The Management Enquiry module is your chance to undertake your own independent investigation into an applied business problem or issue. It builds on the knowledge you’ve already developed on the Management programmes, with initial lectures introducing you to the underpinning knowledge

and theories needed to get you started. Associated workshops then support you in putting this knowledge into practice, covering such topics as critically reviewing the literature, ethical research, and quantitative and qualitative research and analysis techniques.

Once you’ve submitted your enquiry proposal, you’ll work though one-to-one or small-group supervisions with your allocated supervisor. They’ll provide you with on-going formative feedback on your progress as you engage with the Management Enquiry process.

This module will help you draw on your range of knowledge and skills developed during your studies to review research literature and evaluate business and management responses to a contemporary issue. You will undertake an individual investigation into an applied business problem related to your programme specialism.

Upon successful completion of the module, you will have an advanced understanding of a business topic of contemporary interest and a practical understanding of how to use research in evidence-based decision-making in a global business world. This module will make you aware of current issues and areas of importance within your chosen academic discipline, thus giving you an advantage in the employment market.

The focus on the contemporary knowledge base, supported by investigative study skills, will be useful for those students aspiring to higher-level studies such as Masters’ programme.

This module equips you with the necessary knowledge and transferable skills to enhance your employability, future career development and academic studies for final year undergraduate study.

The module has been designed to develop your academic skills to support your current studies and ensure your transition into higher education. You will enhance your academic writing skills, develop your critical thinking ability, understand the role and value of research and understand how to effectively use academic journals, all within the context of business and management.

This module will also support your future employability and career development, exploring and reflecting upon your knowledge, skills, personality, values and interests to support you in making well-informed career choices.

In this module, you will learn about the context of responsible strategic thinking and how to identify and explore sustainable business opportunities as a source of competitive advantage. Working together with your academic tutor and your peers, you will engage in theoretical debates and challenge current business thinking and practices to further advance the application of responsible strategy within the complexities of the global business environment. You will gain an insight into responsible decision making and how it impacts internal and external stakeholders.

The module will make use of digital learning tools to support the students’ learning and skills development.

In this module you will develop an understanding of the nature of Strategic Management Accounting and its use in strategic decision making, planning and control. There is emphasis on the use of information that relates to factors external to the firm, as well as non-financial and internally generated information. Historic approaches of traditional  management accounting have been criticised for providing misleading information and are compared and contrasted to more modern methods of Strategic Management Accounting to assist in business decision making.

By the end of this module you will develop critical evaluation skills necessary for your career. This will be gained through critically evaluating Strategic Management Accounting concepts and applying them to practice. You will acquire analytical, analysis and evaluating skills that are important for employment purposes.

The aim of this module is to equip you with the ability to comprehensively understand corporate reports, including financial statements. You will learn to analyse the performance of a company and critically evaluate the quality of the information given in its corporate reports, from an end user’s perspective.  This is essential for many business roles, and not limited to roles in finance.

In studying this module you will learn about current reporting issues both from an academic, research-based perspective, and from a practical, business perspective.  The assignment and the exercises you will be using for practice are based on actual company reports, so that you are working with and experiencing real world documents.

You will learn how to use appropriate technology to conduct research for your assignment.

Responsible financial management is at the heart of business decision making. How much should we spend? How much should raise the money? What sustainable value are we creating? These are all crucial international corporate finance questions. This module takes a holistic and reflective approach to your learning, with you developing a portfolio of your consideration of financial topics. You will engage with financial news stories in the Financial Times or Bloomberg and apply your learning on the module to them, as well as your reflections on financial documentaries, movies and leading applied research in the area which are available on the modules eLP. This module will develop you to have an awareness of contemporary financial events and the underpinning academic literature surrounding them, so that when you go for an interview with an employer you are able to display a reflective, evaluative and critical understanding of the financial challenges modern business face.