BSc (Hons) Global Business Management (Marketing) (Top-Up)
1-2 years (depending on entry point) Full-time classroomDownload PDF Enquire now
The most significant challenge marketing teams across the UK face is finding talented people able to work in the sector (Acquia 2020).
The BSc (Hons) Global Business Management (Marketing) allows you to explore contemporary issues in marketing, including online and offline operations and various marketing tools used throughout the customer journey. It will equip you with essential skills for a successful career in areas such as Operations and E-Commerce Management.
The BSc (Hons) Global Business Management (Marketing) programme has been designed specifically to provide you with a broad foundation of business and management knowledge while developing your understanding, application and critical evaluation of marketing in a global context.
The programme makes use of appropriate technologies to support and enhance your learning experience. These technologies include an online learning platform that provides access and supporting learning materials, where appropriate lecture capture is used to support and review your learning. Additional materials include an online reading list and guidance and direction for your independent learning.
Graduating with a degree in Global Business Management (Marketing) will set you on the right track for a career in areas such as Operations Management, Lead Production Management, E-Commerce Management.
Typical roles include:
This programme will boost your employability outcomes by providing you with a key set of sought-after skills. At Northumbria, you will develop critical reflection, self-learning, collaboration, curiosity, and the ability to apply your knowledge to solve problems in sustainable and ethical ways.
Graduates of this programme will also be able to undertake Post Graduate studies in Marketing related Master programmes in UK or abroad.
|Academic entry criteria||English language requirements|
|International Year One (Level 4)*||Good High School Grades or equivalent||IELTS 5.5 with no element less than 5.5|
|Year Two (Level 5)||Level 4 qualification with a pass grade in a business and management-related field.||IELTS 6.0 with no element less than 5.5 (or approved equivalent)|
|Year Three (Level 6)||BTEC HND/Foundation Degree or equivalent in a related subject. If you have taken a BTEC HND programme, we will usually expect you to have performed to an average of Merit standard. If you have taken a Foundation Degree, we will be looking for performance to Commendation level, or 60% average**|
**Applicants holding a relevant business and management qualification in addition to one of the following will also be considered: DipHE, any Level 5 award such as Certificate, Diploma or NVQ.
Non-standard entry: please note that applicants without formal qualifications yet with appropriate work experience are also encouraged to apply. Non-standard qualifications/work experience will need to be considered on an individual basis.
We accept a wide range of international qualifications. Please visit our entry requirements page for country-specific qualifications.
Students with good high school grades (or equivalent), joining on Level 4 will study our International Year One.
Students joining on Level 4 will study our International Year One. Visit the International Year One course page for detailed modular content.
Students holding a Level 4 qualification in a business and management-related field, can directly join the programme on the Year Two (Level 5).
This module will support your transition into UK higher education by developing your specific skills and attributes to both manage your studies and communicate your ideas effectively within the academic community.
In this module, you will learn how to effectively manage your studies; how to find appropriate information, develop your academic voice across different communication styles and grow your critical and ethical skills.
You will examine the process of recruitment and selection, and be supported in the production of CVs, cover letters and the use of psychometric tests to ensure that you make an impactful application to any employer.
This module introduces research methods and analysis, including topics such as study design, participant selection, data collection, data handling and storage and presentation of research findings.
You will learn how to apply quantitative and qualitative methods, covering key techniques including focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will also learn to use a range of appropriate software tools, including Excel and SPSS.
Marketing research and marketing planning are core activities for just about every successful organisation today. It’s therefore vital for you as a marketing student to develop skills in these areas. Once you’ve completed this module, you’ll have learned how to conduct quantitative data analysis using SPSS software, as well as qualitative research and data analysis skills.
You will learn how to make use of research findings in producing research- and evidence-driven marketing plans. These skills are directly applicable in the workplace and highly desirable for employers as a result.
This module allows you to learn about business decisions in the context of contemporary digital business examples. You will consider strategies, such as the subscription models used by Spotify, and online marketing tools used throughout the customer journey.
You will develop an appreciation of core metrics that allow businesses to assess their marketing success in real-time. You will also have the chance to explore how supply chain systems are designed to meet the challenges of today’s digital business.
The internal business and management contexts are likely to be extremely relevant in any organisation you join.
This module will allow you to understand and explore key strategic decision-making aspects and their interface with cultural contexts, including:
Marketers have an important job: to create exciting marketing communications and online content which grabs their target audiences’
attention. But their campaigns must also effectively convey the brand and fuel customer desire to interact with the organisation and make a
Using a hands-on approach, this module introduces you to a range of key marketing methods, inviting you to analyse and critique
the content and communications strategies of well-known organisations. You’ll consider the effectiveness of these strategies through the lens of theory and best practice and create alternative approaches.
In particular, the module focuses on the importance of understanding the needs and wants of Generation Y & Z consumers, and the media and messages most likely to appeal to them.
Students with HND merit standard or Foundation Degree in a related field can join the programme directly on Level 6 and top-up their qualification to an honours degree in one year.
Please note continuing students and direct entry students will study a different set of modules.
You will study one of three optional modules plus common modules.
The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, relate theory to practice, and undertake a significant piece of assessed work commensurate with a capstone module.
You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in a small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.
The Dissertation takes an enquiry research-based approach, providing you with the opportunity to examine, in-depth, a Management-related problem or issue of direct interest and/or that faces you from with your working life or work placement. Initial weekly lectures build from Level 5 ‘Management Research and Analysis. You then work guided by your supervisor to confirm your research area, generate empirical (primary) or secondary data, analyse this data and draw theoretically informed conclusions.
The module aims to equip you with the necessary intellectual and practical skills for undertaking your individual learner-led, responsible, ethical investigation, while concurrently you will further develop key transferable, employability and enterprise skills including problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.
The Management Enquiry module is your chance to undertake your own independent investigation into an applied business problem or issue. It builds on the knowledge you’ve already developed in the Management programmes, with initial lectures introducing you to the underpinning knowledge and theories needed to get you started. Associated workshops then support you in putting this knowledge into practice, covering such topics as critically reviewing the literature, ethical research, and quantitative and qualitative research and analysis techniques.
Once you’ve submitted your enquiry proposal, you’ll work through one-to-one or small-group supervision with your allocated supervisor. They’ll provide you with ongoing formative feedback on your progress as you engage with the Management Enquiry process.
Direct entry students
Students directly joining on Level 6 will study the below modules plus common modules listed below.
This module will draw on learning across your undergraduate programme, allowing you to focus on critical thinking and reflection.
You will develop an enquiring mind and undertake a critical review of existing literature on a contemporary issue within business and management, collecting and analysing research, reviewing literature and evaluating business practice and theory.
This module equips you with the necessary knowledge and transferable skills to enhance your employability, future career development and academic studies for your final year of undergraduate study.
The module has been designed to develop your academic skills to support your current studies and ensure your transition into higher education. You will enhance your academic writing skills, develop your critical thinking ability, understand the role and value of research and understand how to effectively use academic journals, all within the context of business and management.
This module will also support your future employability and career development, exploring and reflecting upon your knowledge, skills, personality, values and interests to support you in making well-informed career choices.
Common modules (all students)
In this module, you will learn about the context of responsible strategic thinking and how to identify and explore sustainable business opportunities as a source of competitive advantage. Working together with your academic tutor and your peers, you will engage in theoretical debates and challenge current business thinking and practices to further advance the application of responsible strategy within the complexities of the global business environment. You will gain an insight into responsible decision making and how it impacts internal and external stakeholders.
The module will make use of digital learning tools to support the students’ learning and skills development.
In today’s competitive global market, sustainability and social responsibility have become increasingly important. This module will introduce you to responsible marketing strategies, marketing theories and sustainability-related literature.
You will have the chance to practically apply the theory through various tasks leading to the development of a marketing strategy for a new product idea. You will learn key skills including research, strategic and critical thinking, and the ability to shape and implement effective marketing strategies. These will prepare you for your career and boost your employability.
Globalisation and huge advances in technology have created opportunities for organisations – but they’ve also exposed them to threats and challenges. Effective project management can be a key tool for ensuring that organisations adapt to a fast-changing environment. It also supports the delivery of improved products, services and processes, and allows for the successful execution of organisational strategy. What’s more, effective project managers are crucial to organisations seeking to successfully achieve their performance objectives.
This module seeks to develop you as a project management practitioner. You’ll acquire knowledge and skills to plan and manage various aspects of a project, such as its stakeholder relationships, scope, cost, schedule and risk, and in doing so will enhance your employability. Working as a team, you’ll have the opportunity to apply your knowledge and skills to a specific project and use advanced IT software to manage a project more effectively.
You’ll write up your experience, evaluation and reflection in an individual report for the module assessment, achieved thorough research tutored and enquiry-based learning.
Marketing thrives on data. All business types – large e-commerce, small business or personal website – rely on countless marketing tools to capture and use relevant data.
In this module, you will explore contemporary digital media channels and how to use them to understand the way people interact with your business. You will also develop your ability to use real data and turn it into actionable information to create an integrated marketing campaign as part of a national student competition.
All modules on this course are core and 20 credits unless otherwise stated.
This course is eligible for student finance through Student Finance England (for eligible home students). For more information, please visit our dates & fees page.
Please note that your tuition fees do not include the cost of course books that you may choose to purchase, stationery, printing and photocopying, accommodation, living expenses, travel or any other extracurricular activities. As a Northumbria University London Campus student, you will have full access to our online digital library with over 400,000 e-books and 50,000 electronic journals.
The modules you will study do not require you to purchase additional textbooks although we recommend you allow an additional £250 for the duration of your studies should you choose to purchase any additional reading materials.
Information for international students
Northumbria University is committed to providing the best possible experience to all our students. To ensure you secure your place with us, we require our international students to pay a deposit towards their fees. More information can be found here.
Your tuition fees cover far more than your time in class with our expert academics, it covers the cost of providing you with excellent services and student experience.
Depending on the country you are from, you may be eligible for a country bursary and/or scholarship when studying this undergraduate programme.
All of our scholarships and bursaries are automatically applied when we process your application and one of our team will be able to confirm your eligibility.
If you need support to spread the cost of your tuition, you may be eligible for our payment plan.
Enquire now to find more information about the course, studying with us, the application process, and to ask any other questions you may have.
Once you’re ready to apply, if you are a UK or a Home student, you will need to apply via UCAS. If you are an international student, you can apply to us directly following the instructions below.
UCAS applications – UK/ Home students
To apply through UCAS, you will need to use the following codes:
Institute UCAS code: N77
Course UCAS code: N1ND (level 6), N1NC (level 5)
Campus code: L
Direct applications – international students
We strongly recommend that you submit your application as early as possible to allow you to complete all of the preparations needed to study in the UK. After receiving an offer it can take time to arrange your finances and apply for your visa and it is important that you arrive in good time to enrol on your course. Please refer to the Dates and Fees page.
You can apply online to study the BSc (Hons) Global Business Management (Human Resources). This method allows you to upload your supporting documents at the time of application and automatically receive your student application number.
|Apply for January 2024|
|Year One entry*|
*Please note: to join the first year of this programme you’ll need to apply to the International Year One in Business.
If you are unable to apply online, then you can download a PDF application form and email it to email@example.com.
For us to assess your application in a timely manner, it is important that you provide us with the following documents:
You can check more information on how to apply here, including guidelines for the application forms.
At Northumbria University London we welcome applications from disabled students and are committed to ensuring an equal and accessible application journey. Your application will be considered on an equal basis to all other applications. Please contact us if you require any assistance. This website is continually optimised to adhere to accessibility best practice guidelines; tools to assist users with specific accessibility requirements have also been provided. More information is available in our accessibility statement.
UK/Home Fee: £9,250 per year
International Fee: £19,000 per year
Multiple entry points directly onto Year 1, 2 and 3 available
From IELTS 5.5 with no single element below 5.5, or equivalent
1-2 years (depending on entry point)
January, SeptemberNext application deadline