This module will support your transition into UK higher education by developing your specific skills and attributes to both manage your studies and communicate your ideas effectively within the academic community.

In this module, you will learn how to effectively manage your studies; how to find appropriate information, develop your academic voice across different communication styles and grow your critical and ethical skills.

You will examine the process of recruitment and selection, and be supported in the production of CVs, cover letters and the use of psychometric tests to ensure that you make an impactful application to any employer.

This module introduces research methods and analysis, including topics such as study design, participant selection, data collection, data handling and storage and presentation of research findings.

You will learn how to apply quantitative and qualitative methods, covering key techniques including focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will also learn to use a range of appropriate software tools, including Excel and SPSS.

Whether you progress to be a manager or into any role dealing with people, this module will provide both the theory and practice of HR functions. It will equip you with a practical overview of core HR areas, including recruitment and selection, performance management, total reward, managing absence and well-being.

Managers are likely to play a crucial part in several core HR processes, such as ensuring they have the right people on their teams who can perform effectively.

This module allows you to learn about business decisions in the context of contemporary digital business examples. You will consider strategies, such as the subscription models used by Spotify, and online marketing tools used throughout the customer journey.

You will develop an appreciation of core metrics that allow businesses to assess their marketing success in real-time. You will also have the chance to explore how supply chain systems are designed to meet the challenges of today’s digital business.

The internal business and management contexts are likely to be extremely relevant in any organisation you join.

This module will allow you to understand and explore key strategic decision-making aspects and their interface with cultural contexts, including:

• International market entry and growth
• Communicating across cultures
• International business protocol
• Ethics and responsible business
• Managing the value chain in international business

This module addresses a crucial complementary issue: how to retain and develop customers over time to build customer loyalty. Once an organisation has a new customer, they have opportunities to deliver a positive customer

experience, increase their knowledge of the customer over time and ultimately build customer loyalty. This requires organisations to consider appropriate ways of delivering customer satisfaction in a cost-effective manner, building insightful customer databases, rewarding loyal customers and collating and responding to customer feedback. Should these things be done successfully, organisations can benefit from satisfied customers who spread positive word of mouth and ignore the approaches of competitors.

In this module, you’ll apply the above ideas relating to customer satisfaction, databases and responding to customer feedback to real organisations. You will develop practical knowledge for how companies can deliver a high-quality customer experience across both online and offline business models.

This module supports the development of the specific skills necessary to successfully manage your studies and effectively communicate your ideas within the UK higher education community.

It also focuses on boosting your employability options by developing career-smart skills and knowledge necessary to obtain an undergraduate placement or graduate-level role after completing your degree.

This module introduces research methods and analysis, including topics such as study design, participant selection, data collection, data handling and storage and presentation of research findings.

You will learn how to apply quantitative and qualitative methods, covering key techniques including focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will also learn to use a range of appropriate software tools, including Excel and SPSS.

Whether you progress to be a manager or into any role dealing with people, this module will provide both the theory and practice of HR functions. It will equip you with a practical overview of core HR areas, including recruitment and selection, performance management, total reward, managing absence and well-being.

Managers are likely to play a crucial part in several core HR processes, such as ensuring they have the right people on their teams who can perform effectively.

This module allows you to learn about business decisions in the context of contemporary digital business examples. You will consider strategies, such as the subscription models used by Spotify, and online marketing tools used throughout the customer journey.

You will develop an appreciation of core metrics that allow businesses to assess their marketing success in real-time. You will also have the chance to explore how supply chain systems are designed to meet the challenges of today’s digital business.

The internal business and management contexts are likely to be extremely relevant in any organisation you join.

This module will allow you to understand and explore key strategic decision-making aspects and their interface with cultural contexts, including:

• International market entry and growth
• Communicating across cultures
• International business protocol
• Ethics and responsible business
• Managing the value chain in international business

Marketers have an important job: to create exciting marketing communications and online content which grabs their target audiences’ attention. But their campaigns must also effectively convey the brand and fuel customer desire to interact with the organisation and make a purchase. Using a hands-on approach, this module introduces you to a range of key marketing methods, inviting you to analyse and critique the content and communications strategies of well-known organisations.

You’ll consider the effectiveness of these strategies through the lens of theory and best practice and create alternative approaches. In particular, the module focuses on the importance of understanding the needs and wants of Generation Y & Z consumers, and the media and messages most likely to appeal to them.

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, relate theory to practice, and undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in a small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

The Dissertation takes an enquiry research-based approach, providing you with the opportunity to examine, in-depth, an HRM or Management-related problem or issue of direct interest and/or that faces you from with your working life or work placement.  Initial weekly lectures build from Level 5 ‘Management Research and Analysis.  You then work guided by your supervisor to confirm your research area, generate empirical (primary) or secondary data, analyse this data and draw theoretically informed conclusions.  Supervisors are appointed in line with NBS policy, which recognises the requirements of professional bodies (CMI and CIPD) and AACSB accreditation.

The module aims to equip you with the necessary intellectual and practical skills for undertaking your individual learner-led, responsible, ethical investigation, while concurrently you will further develop key transferable, employability and enterprise skills including problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.

The Management Enquiry module is your chance to undertake your own independent investigation into an applied business problem or issue. It builds on the knowledge you’ve already developed in the HRM or Management programmes, with initial lectures introducing you to the underpinning knowledge and theories needed to get you started. Associated workshops then support you in putting this knowledge into practice, covering such topics as critically reviewing the literature, ethical research, and quantitative and qualitative research and analysis techniques.

Once you’ve submitted your enquiry proposal, you’ll work through one-to-one or small-group supervision with your allocated supervisor. They’ll provide you with ongoing formative feedback on your progress as you engage with the Management Enquiry process. Supervisors will be appointed in line with NBS policy which recognises the requirements of professional bodies (CMI and CIPD) and AACSB accreditation.

This module equips you with the necessary knowledge and transferable skills to enhance your employability, future career development and academic studies for your final year of undergraduate study.

The module has been designed to develop your academic skills to support your current studies and ensure your transition into higher education. You will enhance your academic writing skills, develop your critical thinking ability, understand the role and value of research and understand how to effectively use academic journals, all within the context of business and management.

This module will also support your future employability and career development, exploring and reflecting upon your knowledge, skills, personality, values and interests to support you in making well-informed career choices.

This module will help you draw on your range of knowledge and skills developed during your studies to review research literature and evaluate business and management responses to a contemporary issue. You will undertake an individual investigation into an applied business problem related to your programme specialism.

Upon successful completion of the module, you will have an advanced understanding of a business topic of contemporary interest and a practical understanding of how to use research in evidence-based decision-making in a global business world. This module will make you aware of current issues and areas of importance within your chosen academic discipline, thus giving you an advantage in the employment market.

The focus on the contemporary knowledge base, supported by investigative study skills, will be useful for those students aspiring to higher-level studies such as Masters’ programme.

In this module, you will learn about the context of responsible strategic thinking and how to identify and explore sustainable business opportunities as a source of competitive advantage.

Working together with your academic tutor and your peers, you will engage in theoretical debates and challenge current business thinking and practices to further advance the application of responsible strategy within the complexities of the global business environment. You will gain an insight into responsible decision making and how it impacts internal and external stakeholders.

The module will make use of digital learning tools to support the students’ learning and skills development.

Successive crises and organisational failures demonstrate that the conventional management of organisations and their people is not wholly effective. Transforming Self and Organisations will support you to develop alternative approaches through a research-rich curriculum that will develop your understanding and application of critical management tools and perspectives. By exploring identity, aesthetics, power and culture, you’ll develop your capabilities for questioning the neoliberal status-quo and the politics of managerialism and performance-driven agendas.

You’ll interrogate and challenge typically taken-for-granted assumptions within organisations to recognise the inherent power and control that exists, and then propose change within these organisations to prioritise fairness, justice, equality, diversity and sustainability. Your learning will place you in good stead to bring about future organisational transformation. These critical perspectives on organisations may also cause you to challenge your own assumptions, values and beliefs.

Globalisation and huge advances in technology have created opportunities for organisations – but they’ve also exposed them to threats and challenges. Effective project management can be a key tool for ensuring that organisations adapt to a fast-changing environment. It also supports the delivery of improved products, services and processes, and allows for the successful execution of organisational strategy. What’s more, effective project managers are crucial to organisations seeking to successfully achieve their performance objectives.

This module seeks to develop you as a project management practitioner. You’ll acquire knowledge and skills to plan and manage various aspects of a project, such as its stakeholder relationships, scope, cost, schedule and risk, and in doing so will enhance your employability. Working as a team, you’ll have the opportunity to apply your knowledge and skills to a specific project and use advanced IT software to manage a project more effectively.

Marketing thrives on data. All business types – large e-commerce, small business or personal website – rely on countless marketing tools to capture and use relevant data.

In this module, you will explore contemporary digital media channels and how to use them to understand the way people interact with your business. You will also develop your ability to use real data and turn it into actionable information to create an integrated marketing campaign as part of a national student competition.