What will I study?
You will study specialist modules that will cover topics like business intelligence and marketing metrics, in which you will develop expertise in data analytics tools as well as management strategies for the analysis of organisational data. You’ll also develop your research skills through a Masters dissertation or an investigative consultancy project related to an issue faced by a real client.
This programme is also available as MSc Business with Business Analytics with Advanced Practice which includes either an internship or project.
The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.
The course culminates in either a Masters dissertation or, if you prefer, a consultancy project where you’ll tackle an issue faced by a real client. Throughout the course there’s a focus on self-development and employability.
How will I be taught and assessed?
Your tutors will use a variety of teaching methods including lectures, seminars and workshops, totalling around 14 hours per week. As this is a Masters course there is a major element of independent learning and self-motivated reflection.
You will also be expected to engage in independent study involving directed and self-directed learning, around 33 hours per week.
Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.
Assessment is based on coursework and our methods include essays, reports, group work and presentations.
Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.
Careers and further study
Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Business Intelligence, Marketing Metrics and Analysis, and the dissertation/consultancy project – you’ll have a particular edge in areas related to business analytics, including market research, digital marketing and consulting.
Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA. Find out more about Professional Pathways and your eligibility.