Overview

The global luxury goods market is expected to increase from US$309.6 billion in 2021 to US$382.6 billion in 2025 (Statista, 2021).

The MA Luxury Brand Management programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches) in this growing market. The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

Key facts

  • Develop your skills in enterprise and leadership in the growing luxury brand sector
  • Enhance your understanding of the production, distribution and strategic positioning of luxury goods
  • The programme includes a live project, giving you a hands-on experience with a luxury brand company based on real-life situations
  • Prepare yourself for managerial roles in the luxury brand industry
  • The Advanced Practice option includes an Internship or Group Consultancy Project, enhancing your employability with all-important work experience
  • Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training

What will I study?

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

Through a combination of research-informed teaching and learning, you will gain an understanding of the production, distribution and consumption of luxury goods with reference to the circular economy, all seen through the dependent role of the luxury brand manager. The programme also includes ethics, corporate social responsibility, enterprise and leadership, equipping you with a range of skills that could enable you to take on both creative as well as management positions in the luxury goods industry.

The programme is delivered by faculty staff that are internationally recognised for their cutting-edge research and publications, and those with direct industry experience. The course applies academic theory to a range of luxury industry global problems, providing you with the skills and confidence to work effectively in delivering change as professionals working within the luxury goods industry. This explicit industry focus maximises employability for graduates in any aspects of the luxury goods sector.

Teaching and learning

The programme is designed to promote research-rich learning and to be responsive to your needs in providing a learning environment that is both challenging and supportive. It is designed to develop your understanding of the connections between luxury brand theory, luxury goods research and luxury sector ethical working practices, enabling you to engage with contemporary debates and trends. You will draw on lectures and seminars which will support you to explore and undertake research in the discipline through critically evaluating the research and approaches of the sector.

The learning and teaching philosophy is to promote independent and critical thinking to enable you to have developed the skills and confidence to design, execute and write up an original piece of empirically informed research. You will learn to understand the importance of mapping research methodologies against research questions. Discussion is also an important part of the learning process and you will be encouraged to develop your communication skills by taking an active part in seminars, including undertaking any pre-reading required. There are opportunities for discussions with industry practitioners through the live industry project.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

How will I be taught and assessed?

  • Teaching is delivered through a mix of lectures and seminars, totalling around 9-12 hours per week.
  • You’re expected to engage in independent study, around 44 hours per week
  • Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.
  • Taught by experienced lecturers and academics who use their industry experience to demonstrate how theories translate into real-life situations.
  • Technology-enhanced learning is embedded throughout the course to guide your preparation for seminars and independent research
  • Benefit from weekly academic support sessions designed to build your ability and confidence as an academic learner
  • You will be assigned a guidance tutor at induction who you will meet with regularly during your studies

Response to Covid-19: our focus is on providing a safe and welcoming learning environment for our students. More information about our response to Covid-19 and FAQs are available here.

Careers and further study

The programme focuses on developing practical and employer-facing competencies particularly through the ‘live project’ module plus a range of entrepreneurial management skills embedded in all modules.

The programme encourages the development of entrepreneurial behaviours such as setting clear goals that you need to enter and succeed in your future career aspirations, including becoming global luxury brand managers who are critical and independent thinkers and not afraid to ask the big and, often challenging questions.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA. Find out more about Professional Pathways and your eligibility.

The programme is designed to increase employability skills through the acquisition of new knowledge that has direct applicability to the workplace. There is the opportunity throughout the programme for students to apply knowledge to workplace situations via the live industry project where you will develop practical applications to complex and unpredictable problems.

Advanced Practice stage

The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project or a research project, giving you an experience of the workplace environment or live business issues, or be involved in research and gain analytical business skills. This is an excellent way to put your learning into practice. This stage of the programme will take place between your second and final semester, and is a semester-long (15 weeks) in duration. Internships as part of the Advanced Practice stage may be paid or unpaid. The alternative consultancy module allows you to work in teams with a business organisation working on consultancy-based projects in real business scenarios.  In the research project, you will be working closely to a researcher and develop a state-of-art luxury topic. Whether you choose the internship or consultancy project you will successfully develop your business skills and further enhance your employability.

  • September start dates:  your programme will last for up to 21 months. You will have a summer break after Semester 2, and commence your Advanced Practice stage in September.
  • January start dates: your programme will run for 24 months. You will commence the Advanced Practice stage of the programme in the following January, immediately after your second semester. Please note that there are two summer breaks included in this programme for those starting in January.
  • May start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in May. Your Advanced Practice stage will commence in January.

The Advanced Practice programmes are structured as below:

Sept-Jan Jan-May May-Sept Sept-Jan Jan-May May-Sept Sept-Jan
September starts Semester 1 Semester 2 Summer break Advanced Practice stage Final semester
January starts Semester 1 Summer break Semester 2 Advanced Practice stage Summer break Final semester
May starts Semester 1 Semester 2 Advanced Practice stage Final semester

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  • 1 year MSc
  • Advanced Practice

Academic requirements

  • Minimum 2:2 honours degree, or equivalent, from a recognised university in any subject

English language requirements

  • IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

If you don’t meet the academic requirements

Applicants with non-standard prior learning and or relevant work experience and training are encouraged to apply. A CV (curriculum vitae) made up of prior work experience and training would need to be submitted for consideration by our faculty alongside the standard application.

Candidates coming through the non-standard route, such as through relevant work experience or old qualifications, will be invited to discuss their application.

All applications will be considered on an individual basis.

Please note that if your qualifications are not in English, we might need certified translations in order to proceed with your application.

International entry equivalencies

We accept a wide range of international qualifications. Please visit our entry requirements page for country-specific qualifications.

Please note that if your qualifications are not in English, we might need certified translations in order to proceed with your application.

Masters Foundation programme

Alternatively, you may also be eligible for one of our Pre-Masters courses. These are pathway programmes designed specifically for students who require additional support to meet the entry requirements of their chosen Masters degree.

Pre-Sessional English and Study Skills

If you have IELTS 5.5 – 6.0, you may be eligible to join our Pre-Sessional English before starting this programme. This programme will help you develop language skills in a content-based approach to learning involving critical thinking, questioning, discussion, reflection and analysis.

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All modules on this course are core and 30 credits unless otherwise stated.

In studying this module you will learn about the concept, application, marketing and management of luxury brands in relation to contemporary global brand markets, production and consumption patterns. The module combines critical, conceptual, applied and strategic approaches to the subject and practice of luxury brand management, communication and advertising, establishing consumer loyalty, and distribution.

Additionally, you will critically engage with luxury brands across numerous platforms. Finally, you will analyse luxury brands and their strategic management within a contemporary global context and gain an understanding of their marketing and consumption within comparative international markets.

The module develops a theoretical exploration of what is value within a Luxury Brand as a key component of the global luxury goods marketplace. It will explore value in global luxury brand management across the spectrum of design, consumer experience and global marketing. This will involve a critical investigation of ‘value’ in luxury brands and their relationship between linking product, communication and marketing through management.

This module provides you with a critical understanding of luxury brand management in the context of contemporary theories, practices, trends and work patterns that have developed within the luxury consumer goods sector. Initial lectures examine issues such as the context of the luxury consumer goods industries, the characteristics of luxury brand products, the day to day issues of the luxury industries with a specific focus on the political economy of luxury brands, the role of audiences in consuming luxury products and the main trends in the luxury consumer goods industries.

The project then involves a case study in the luxury consumer goods industry. You are set an industry-related brief to work as part of a live project with a luxury brand company.

You will learn concepts, methods and principles aligned with three knowledge portfolios: action research and reflective practice, cross-cultural collaboration, innovation and enterprise. You will learn about action research methods and will build your own action research process models and recording templates that you will apply in practice to facilitate your development as a reflective practitioner.  You will also learn about theories of enterprise and innovation and will apply this knowledge by exploring business models and intellectual property.

Through the content of the module, you will be supported in your programme and the taught modules that constitute your programme through a series of lectures and seminars. The lectures allow for the dissemination of relevant information and links. The lecture slots include the involvement of the lecturer who will seek to engage the students and support and dissect you on a range of pastoral and professional issues. The seminar slots provide the key means to academic development and again are linked to the modules on your programme.

Generally, the first semester is designed to provide information such as that associated with assessment feedback and to develop skills such as team working. The second semester is designed to provide information on professional activities such as professional body involvement and networking and to develop skills such as those associated with employability.

In this module, you will synthesise the learning from semesters 1 and 2 to create a written dissertation of 15000 words. The thesis will demonstrate that you recognise the value of luxury brand management within luxury brands and the luxury brand market. This will evidence an analysis of advanced academic research, debates, and the use of theories that demonstrate real-world discipline, with specific value within a luxury brand context.

You will be expected to take an increasingly autonomous approach to your studies at this stage in developing, embedding and clarifying personally developed research themes, theories and experiences that will be realised through a thesis topic that outlines a luxury brand issue.

The course information displayed on this page is correct for the academic year 2022/23. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.

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Tuition fees 2022/23

  • UK/Home: £7,950
  • International students: £16,500

Tuition fees 2023/24

  • UK/Home: £9,250
  • International students: £19,000

Please note that your tuition fees do not include the cost of course books that you may choose to purchase, stationery, printing and photocopying, accommodation, living expenses, travel or any other extracurricular activities. As a Northumbria University London Campus student, you will have full access to our online digital library with over 400,000 e-books and 50,000 electronic journals.

The modules you will study do not require you to purchase additional textbooks although we recommend you allow an additional £100 for the duration of your studies should you choose to purchase any additional reading materials.

Your tuition fees cover far more than your time in class with our expert academics, it covers the cost of providing you with excellent services and student experience.

  • Contact time in class – typically in lectures, seminars and tutorials
  • Access to facilities, including computers, on-campus Wi-Fi, printers, vending machines, quiet study spaces
  • The support of our Careers & Employment Service who help you to become more employable, secure placements and run workshops
  • Academic support – our ACE Team run multiple sessions on academic writing, presenting, exam techniques throughout the semester, as well as 1-2-1 appointments and drop-in sessions
  • Student support services such as our Ask4Help Service. Find out more about the services available to you on our Student Support page
  • Access to online resources, including 24/ 7 Library with over 400,000 e-books and 50,000 electronic journals.

Scholarships and bursaries for international students

If you are an international student and choose to study this programme, you may be eligible for a either bursary or academic scholarship.

All of our scholarships and bursaries are automatically applied when we process your application and our team will be able to confirm your eligibility.

Scholarships and bursaries

Payment plans for self-funded students

If you need to spread the cost of your tuition, you may be eligible for our payment plan.

Payment plans

Government Loan for Masters study

If you are a UK or Home student, you may be eligible for a postgraduate loan of up to £10,000+ from the UK Government. Click here to find out more about the loan and whether you are eligible to receive it.

Postgraduate Loan

How to find out more

Enquire now to find out to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.

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How to apply

Once you’re ready to apply, you can apply online to study 1 year MA Luxury Brand Management. This method allows you to upload your supporting documents at the time of application and automatically receive your student application number.

Apply for January 2023 Apply for  May 2023 Apply for September 2023
Apply for 1 year MSc Not available Apply for 1 year MSc

We strongly recommend that you submit your application as early as possible to allow you to complete all of the preparations needed to study your programme. After receiving an offer it can take time to arrange your finances and apply for your visa (if required) and it is important that you arrive in good time to enrol onto your course. Please refer to the Dates and Fees page.

Supporting documents

For us to assess your application in a timely manner, it is important that you provide us with the following documents:

  • Fully completed application form
  • Personal email address must be included on the application form
  • Transcripts and/or certificates (including a certified translation if not in English)
  • Passport – copy of personal details page
  • Proof of financial sponsorship if applicable
  • Reference
  • Confirmation of immigration history including copies of previous and current visas if applicable

You can check more information on how to apply here, including guidelines for the application forms.

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  • 1 year MSc
  • Advanced Practice

1 year MSc

Level of study:

Postgraduate

2022/23 Tuition fee:

UK/Home Fee: £7,950
International Fee: £16,500

Entry requirements:

Minimum 2:2 honours degree, or equivalent, from a recognised university in any subject

English language requirements:

IELTS 6.5, with no single element below 5.5 or equivalent

Mode of study:

Full-time classroom

Duration:

1 year

Assessment methods:

Coursework

Scholarship or bursaries:

Available

Student finance:

Available

Payment plan:

Available

Starts:

January, September

Next application deadline

Advanced Practice

Level of study:

Postgraduate

22/23 Tuition fee:

UK/Home Fee: £10,950
International Fee: £19,500

Entry requirements:

Minimum 2:2 honours degree or equivalent from a recognised university in any subject

English language requirements:

IELTS 6.5, with no single element below 5.5 or equivalent

Mode of study:

advanced-practice

Duration:

21 - 24 months

Assessment methods:

Coursework

Scholarship or bursaries:

Not available

Student finance:

Available

Payment plan:

Available

Starts:

January, September

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